Spinning
News management and “Spinning” is a black art that all political parties condemn, but, in today’s 24/7 media circus, have to deal with. Last week’s first wave of reports involving gossip about the Shadow Chancellor’s marriage was soon overtaken by the Downing Street scandal with the resignation of David Cameron’s top press advisor, former News of the World editor Andy Coulson. The PM was obviously advised that the news of losing its top Spin Doctor to the News of the World hacking scandal would soon be forgotten. How wrong was that? Dumping the Andy Coulson bad news story on the same day that Tony Blair was appearing before the Chilcott Inquiry on Iraq, got Tony Blair of the hook and not David Cameron as he planned. The hype around Tony Blair’s Chilcott Inquiry’s appearance was seen as cover for Cameron to dump his bad news and it blew up in his face. The PM had been hoisted by his own petard into believing that Blair and the Iraq war would give them cover. Instead of that happening, Tony Blair went to the Chilcott Inquiry was quizzed for five hours and none of the news media outlets now have him as their main story, thanks to the incredulity of David Cameron’s political misjudgement.
Spinning
Spinning
News management and “Spinning” is a black art that all political parties condemn, but, in today’s 24/7 media circus, have to deal with. Last week’s first wave of reports involving gossip about the Shadow Chancellor’s marriage was soon overtaken by the Downing Street scandal with the resignation of David Cameron’s top press advisor, former News of the World editor Andy Coulson. The PM was obviously advised that the news of losing its top Spin Doctor to the News of the World hacking scandal would soon be forgotten. How wrong was that? Dumping the Andy Coulson bad news story on the same day that Tony Blair was appearing before the Chilcott Inquiry on Iraq, got Tony Blair of the hook and not David Cameron as he planned. The hype around Tony Blair’s Chilcott Inquiry’s appearance was seen as cover for Cameron to dump his bad news and it blew up in his face. The PM had been hoisted by his own petard into believing that Blair and the Iraq war would give them cover. Instead of that happening, Tony Blair went to the Chilcott Inquiry was quizzed for five hours and none of the news media outlets now have him as their main story, thanks to the incredulity of David Cameron’s political misjudgement.